Ptarmak

A BAND of BRANDITS


We are Ptarmak, Uncorporated; a gang of multi-disciplinarians engaged in strategic acts of brandalism.

The Latest

A small sampling of our most recent endeavors for Ursa Major, Wilde, Ripe Craft Juice, Stretch Island and more.

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Bare Bones Broth

How do you update a timeless staple for the modern kitchen?

Inspired by the simple ingredients and truthful processes passed down by cooks throughout history, Bare Bones wanted to infuse the warmth and wellness of bone broth into everyday life. So we worked with them to build a brand that conveys the inherent nutrition, progressive nourishment and enduring quality of their product.

Whether you cook with it or start your day with a warm cup of broth, Bare Bones is the essential souperfood company.

Scope

Branding, Packaging, Strategy, Positioning, Copywriting

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Madécasse

While 70% of the world's cocoa comes from Africa, less than 1% of chocolate is actually made there. Madécasse is changing that. Their mission is to make incredible chocolate, bean to bar in Madagascar. By harvesting the island's heirloom cocoa, they are able to produce a bold, bright, flavorful chocolate unlike any other on the market.

After hearing their story and sampling the goodness, we were ready to do our part to make a difference, differently. Through positioning to final packaging, we created a brand that captures the revolutionary vision and optimistic outlook of Madécasse and crafted a system that reflects the bright flavors and rare quality of the best chocolate you've never tasted.

Scope

Branding, Packaging, Strategy, Positioning, World Flipping

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Rhythm Superfoods

Find your Rhythm and never miss a beat with Rhythm Superfoods, a do-good snack innovator focused on providing deliciously awesome snacks, so you can feel balanced, nourished and fully in the groove. We kept the beat strong with sunny colors and fresh veggies that celebrate the nutrition that Rhythm packs into every bite of their super foods. This eye-catching and straight-forward system showcases the authenticity of their desire for snacks to empower health and happiness.

Life's a journey, bring a snack!

Scope

Branding, Packaging, Strategy, Positioning, Copywriting

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Late July

When it comes to chips, summer better than others. Late July has the season's best with a robust portfolio of amazingly delicious foods. Their newest line of unique culinary flavors was inspired by the chipster phenomenon of taco truck culture. The launch of the Clásico Tortilla Chips spurred the evolution of the brand identity as a whole — elevating it from beautifully classic to supremely tasty with a modern, authentic flare.

Late July products stand out in a crowded snack aisle, not just because of their delicious taste or good looks, but due to their commitment to sourcing the highest quality organic and non-GMO ingredients around.

Scope

Branding, Packaging, Photography, Put the Hip in Chip

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Manitoba Harvest

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Branding, Packaging, Photography, Hemp Hip-ification

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High Brew Coffee

Born on the high seas during the adventure of a lifetime, High Brew is the Cold Brew for Those Who Do!

After a restlessly entrepreneurial founder discovered the joy of cold brew deep in the Caribbean, we set sail to craft a brand for a new generation of self-made optimists. Unlike the bitter brews made for coffee house sitters and blended frappé drinkers, High Brew is a grab and go pick-me-up for those with no time to be down.

From wind charts and mainsails to boardrooms and startups, it's the perfect joe for those who seas the day!

Scope

Branding, Strategy, Positioning, Photography, Naming, Innovation, Making Waves

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The Rare Barrel

Their search for the perfect sour beer (what they call the Rare Barrel) has been fruitful and the unending lines are proof. While we couldn't pronounce the bacteria (Brettanomyces, anyone?) we were knocked back by the taste. So we tapped our creative juices, wet our whistle and crafted a system to handle the constant flow of delightfully bright brews.

Sour beers in sweet bottles and gold medals for golden brews. We'll drink to that!

Scope

Branding, Packaging, Photography, Sweetening Sours

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Wilde

What began as the belief that portable protein can and should be both palatable and low in sugar, turned into a whole new culinary innovation. With our unique process, which allows us to use premium lean meats that are humanely raised, we created the first ever slow-baked meat snack and redefined the traditional idea of a protein bar. Eat like you mean it !

Scope

Branding, Packaging, Positioning, Photography, Naming, Innovation, Copywriting

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Bear Naked

Scope

Branding, Strategy, Positioning, Photography

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Beanitos

Scope

Branding, Packaging, Photography

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Ursa Major

Scope

Branding, Packaging, Strategy

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Spice Society

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Branding, Packaging, Copywriting, Spicing Things Up

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Handsome Coffee Roasters

Scope

Branding, Packaging, Positioning, Naming

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AIGA Design Ranch

Design Ranch is an uber rad event where around 150 intimate (and highly creative) strangers gather in the wilds of Texas for a weekend of workshops and whiskey. In 2013, PTMK was given the honor of conceiving and tricking out the identity for the retreat. The result: a modification (or bastardization) of the classic 'COME AND TAKE IT' flag so familiar to all (legitimate) Texans.

Friendships were forged. Friendship bracelets were made. Overworked creatives took the time to unplug, and re-connect. It was an FDA approved shot in the arm for the creative community. A chance to keep it unreal. To keep it weird.

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Branding

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The Chop Shop

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Branding, Packaging, Photography, Naming

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Eat Innovations

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Branding

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Miscellany

Some of our favorite oldies but goodies for Bike World, Fedwell and more.

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Logos

An assortment of marks from throughout the years.

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