No Cow. No Bull. No Whey.

No Cow. No Bull.
No Whey.

D’s Naturals was started by a young entrepreneur who, in two short years, grew an avid fan base and an impressive portfolio of products with dreamy macros, great flavor and zero dairy. Working hand-in-hand with the founder, investors and a growing brand team, Ptarmak was challenged to move D’s Naturals’ identity and packaging into the future by leveraging its best-selling product, the No Cow Bar.

Client

No Cow

Services

Strategy
Branding
Packaging
Copywriting
Art Direction
Line Extension

No Cow. No Bull. No Whey.

D’s Naturals was started by a young entrepreneur who, in two short years, grew an avid fan base and an impressive portfolio of products with dreamy macros, great flavor and zero dairy. Working hand-in-hand with the founder, investors and a growing brand team, Ptarmak was challenged to move D’s Naturals’ identity and packaging into the future by leveraging its best-selling product, the No Cow Bar.

Client

No Cow

Services

Strategy
Branding
Packaging
Copywriting
Art Direction
Line Extension

Before the Rebrand

D’s products were selling exceptionally well despite limited distribution in select channels. Those who had tried the bars loved them, and consumers were loyal. But the home-spun look and feel of the brand didn’t speak loudly or succinctly enough to capture attention in such an increasingly crowded space.

Before the Rebrand

D’s products were selling exceptionally well despite limited distribution in select channels. Those who had tried the bars loved them, and consumers were loyal. But the home-spun look and feel of the brand didn’t speak loudly or succinctly enough to capture attention in such an increasingly crowded space.

Before the Rebrand

D’s products were selling exceptionally well despite limited distribution in select channels. Those who had tried the bars loved them, and consumers were loyal. But the home-spun look and feel of the brand didn’t speak loudly or succinctly enough to capture attention in such an increasingly crowded space.

Before the Rebrand

D’s products were selling exceptionally well despite limited distribution in select channels. Those who had tried the bars loved them, and consumers were loyal. But the home-spun look and feel of the brand didn’t speak loudly or succinctly enough to capture attention in such an increasingly crowded space.

Before the Rebrand

D’s products were selling exceptionally well despite limited distribution in select channels. Those who had tried the bars loved them, and consumers were loyal. But the home-spun look and feel of the brand didn’t speak loudly or succinctly enough to capture attention in such an increasingly crowded space.

Before

After

Flavor vs. Function

We were challenged to consider the role taste appeal should play within a category saturated with busy, photo-driven compositions and over-the-top illustrations. Ultimately deciding to ditch traditional flavor cues, we leveraged a new brand name and stripped down aesthetic that let the functional benefits take center stage.

Flavor vs. Function

We were challenged to consider the role taste appeal should play within a category saturated with busy, photo-driven compositions and over-the-top illustrations. Ultimately deciding to ditch traditional flavor cues, we leveraged a new brand name and stripped down aesthetic that let the functional benefits take center stage.

Flavor vs. Function

We were challenged to consider the role taste appeal should play within a category saturated with busy, photo-driven compositions and over-the-top illustrations. Ultimately deciding to ditch traditional flavor cues, we leveraged a new brand name and stripped down aesthetic that let the functional benefits take center stage.

Flavor vs. Function

We were challenged to consider the role taste appeal should play within a category saturated with busy, photo-driven compositions and over-the-top illustrations. Ultimately deciding to ditch traditional flavor cues, we leveraged a new brand name and stripped down aesthetic that let the functional benefits take center stage.

Before the Rebrand

We were challenged to consider the role taste appeal should play within a category saturated with busy, photo-driven compositions and over-the-top illustrations. Ultimately deciding to ditch traditional flavor cues, we leveraged a new brand name and stripped down aesthetic that let the functional benefits take center stage.

The Mantra

No Cow’s mantra guided our design approach. It gets to the brand’s primary point of difference and lets its ownable, no BS personality shine through.

The Mantra

No Cow’s mantra guided our design approach. It gets to the brand’s primary point of difference and lets its ownable, no BS personality shine through.

The Mantra

No Cow’s mantra guided our design approach. It gets to the brand’s primary point of difference and lets its ownable, no BS personality shine through.

The Mantra

No Cow’s mantra guided our design approach. It gets to the brand’s primary point of difference and lets its ownable, no BS personality shine through.

The Mantra

No Cow’s mantra guided our design approach. It gets to the brand’s primary point of difference and lets its ownable, no BS personality shine through.

Growth & Innovation

When it comes to capturing and retaining customers, it is vital for any emerging brand to have a visual identity that is extendable. We established a flexible system of simple, yet hardworking, design elements that could be intuitively adapted as subcategory demands changed and new products came online.

Growth & Innovation

When it comes to capturing and retaining customers, it is vital for any emerging brand to have a visual identity that is extendable. We established a flexible system of simple, yet hardworking, design elements that could be intuitively adapted as subcategory demands changed and new products came online.

Growth & Innovation

When it comes to capturing and retaining customers, it is vital for any emerging brand to have a visual identity that is extendable. We established a flexible system of simple, yet hardworking, design elements that could be intuitively adapted as subcategory demands changed and new products came online.

Growth & Innovation

When it comes to capturing and retaining customers, it is vital for any emerging brand to have a visual identity that is extendable. We established a flexible system of simple, yet hardworking, design elements that could be intuitively adapted as subcategory demands changed and new products came online.

Growth & Innovation

When it comes to capturing and retaining customers, it is vital for any emerging brand to have a visual identity that is extendable. We established a flexible system of simple, yet hardworking, design elements that could be intuitively adapted as subcategory demands changed and new products came online.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.

Serious Simplicity

All nuances were rigorously considered, from eye map to photography, conceptually calling back to the upward momentum of the brand ethos wherever possible. The confident, clean brand system worked hard to set it apart from the oiled abs, aggro vibes and ‘5000 calorie’ food imagery so common in the set.