The Gaucho Spirit
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Client
Client
Client
Verde
Verde
Services
Services
Branding
Packaging
Copywriting
Art Direction
Line Extension
Environmental Design
Branding
Packaging
Copy Writing
Art Direction
Line Extension
Environmental Design
Branding
Packaging
Copy Writing
Art Direction
Line Extension
Marketing Activation
Branding
Packaging
Copywriting
Art Direction
Line Extension
Marketing Activation
The Gaucho Spirit
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Verde Farms was born during a visit to the fertile lowlands of South America. Here, Founder Dana Ehrlich’s eyes were opened to the timeless magic of the Uruguayan gaucho tradition — beef raised with reverence for the land, animals, farmers, and the environment. This was beef, as it should be.
Client
Client
Client
Verde
Verde
Verde
Services
Services
Services
Branding
Packaging
Copywriting
Art Direction
Line Extension
Environmental Design
Branding
Packaging
Copywriting
Art Direction
Line Extension
Environmental Design
Branding
Packaging
Copywriting
Art Direction
Line Extension
Environmental Design
Before the Rebrand
Largely supplying their meat to retailers for private labeling, Verde’s business was booming, but the shelf presence of its branded product was underwhelming. The blue sky & green pasture that Verde, like much of its competition, leaned on failed to evoke a compelling sense of place.
Before the Rebrand
Largely supplying their meat to retailers for private labeling, Verde’s business was booming, but the shelf presence of its branded product was underwhelming. The blue sky & green pasture that Verde, like much of its competition, leaned on failed to evoke a compelling sense of place.
Before the Rebrand
Largely supplying their meat to retailers for private labeling, Verde’s business was booming, but the shelf presence of its branded product was underwhelming. The blue sky & green pasture that Verde, like much of its competition, leaned on failed to evoke a compelling sense of place.
BEFORE
AFTER
The Brand
Continuous lines & consistent line weights within the logo’s typography and icon call back to iron cattle brands.
The Brand
Continuous lines & consistent line weights within the logo’s typography and icon call back to iron cattle brands.
The Brand
Continuous lines & consistent line weights within the logo’s typography and icon call back to iron cattle brands.
The Grill
The Icon’s V shape is emblematic of the Uruguayan Parilla grill and acts as a monogram for the brand name.
The Grill
The Icon’s V shape is emblematic of the Uruguayan Parilla grill and acts as a monogram for the brand name.
The Grill
The Icon’s V shape is emblematic of the Uruguayan Parilla grill and acts as a monogram for the brand name.
The Grill
The Icon’s V shape is emblematic of the Uruguayan Parilla grill and acts as a monogram for the brand name.
The Head
The Parilla grill icon holds dual meaning, rendered to abstractly represent a cow’s head.
The Head
The Parilla grill icon holds dual meaning, rendered to abstractly represent a cow’s head.
The Brand
Continuous lines & consistent line weights within the logo’s typography and icon call back to iron cattle brands.
The Brand
Continuous lines & consistent line weights within the logo’s typography and icon call back to iron cattle brands.
The Brand
Continuous lines & consistent line weights within the logo’s typography and icon call back to iron cattle brands.
The Grill
The Icon’s V shape is emblematic of the Uruguayan Parilla grill and acts as a monogram for the brand name.
The Grill
The Icon’s V shape is emblematic of the Uruguayan Parilla grill and acts as a monogram for the brand name.
The Grill
The Icon’s V shape is emblematic of the Uruguayan Parilla grill and acts as a monogram for the brand name.
The Head
The Parilla grill icon holds dual meaning, rendered to abstractly represent a cow’s head.
The Head
The Parilla grill icon holds dual meaning, rendered to abstractly represent a cow’s head.
The Head
The Parilla grill icon holds dual meaning, rendered to abstractly represent a cow’s head.
Branding the Lifestyle
Revolutionizing Verde’s identity meant putting a stake in the ground with a commitment to the lifestyle, values and rich heritage of the Uruguayan gaucho way: reverence for land & cattle and a passion for making mealtime as meaningful as it is delicious.
Branding the Lifestyle
Revolutionizing Verde’s identity meant putting a stake in the ground with a commitment to the lifestyle, values and rich heritage of the Uruguayan gaucho way: reverence for land & cattle and a passion for making mealtime as meaningful as it is delicious.
Guided by the Gaucho Spirit
In Uruguay, everyone eats grass-fed beef. It’s not just for special occasions. It’s a way of life. It’s for everyone, every day. Elevated doesn’t have to mean inaccessible. By harnessing the spirit of this storied tradition, Ptarmak created a unique identity soaked in authentic history.
Guided by the Gaucho Spirit
In Uruguay, everyone eats grass-fed beef. It’s not just for special occasions. It’s a way of life. It’s for everyone, every day. Elevated doesn’t have to mean inaccessible. By harnessing the spirit of this storied tradition, Ptarmak created a unique identity soaked in authentic history.
Beef, As It Should Be™
For more than 13 years, Verde has been a pioneer of
responsibly sourced grass fed beef. Today, they’re the
number 1 supplier of organic, grass-fed beef in the country.
Beef, As It Should Be™
For more than 13 years, Verde has been a pioneer of
responsibly sourced grass fed beef. Today, they’re the
number 1 supplier of organic, grass-fed beef in the country.
Beef, As It Should Be™
For more than 13 years, Verde has been a pioneer of responsibly sourced grass fed beef. Today, they’re the number 1 supplier of organic, grass-fed beef in the country.
Beef, As It Should Be™
For more than 13 years, Verde has been a pioneer of responsibly sourced grass fed beef. Today, they’re the number 1 supplier of organic, grass-fed beef in the country.
Beef, As It Should Be™
For more than 13 years, Verde has been a pioneer of responsibly sourced grass fed beef. Today, they’re the number 1 supplier of organic, grass-fed beef in the country.
We create brands
with spirit.
We create brands
with spirit.
We create brands
with spirit.
We create brands
with spirit.
We create brands
with spirit.
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©Ptarmak, Inc. 2007-2025
©Ptarmak, Inc. 2007-2021
