Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Bear Naked broke onto a hibernating granola scene offering innovative products made with a unique texture, high goodie factor, and nutritious, 100% natural ingredients. Sales abounded. After reinventing the category, the brand’s core line was highly imitated and had become one of many. Together with the Bear Naked team, we sought to regain leadership in granola by cracking the code once and for all in some key areas of brand health.

Before the Rebrand

Bear Naked had built a robust business on remarkably low household penetration, less than ideal brand recall, and a salience score that lagged much of the competition. At the root of these issues was the brand’s meteoric rise amidst the pressures of achieving scale. By identifying the brand’s true equities, and carrying them forward in a new way, we helped Bear Naked regain its existential foothold and define its unique role in the lives of consumers.

Before the Rebrand

Bear Naked had built a robust business on remarkably low household penetration, less than ideal brand recall, and a salience score that lagged much of the competition. At the root of these issues was the brand’s meteoric rise amidst the pressures of achieving scale. By identifying the brand’s true equities, and carrying them forward in a new way, we helped Bear Naked regain its existential foothold and define its unique role in the lives of consumers.

Before the Rebrand

Bear Naked had built a robust business on remarkably low household penetration, less than ideal brand recall, and a salience score that lagged much of the competition. At the root of these issues was the brand’s meteoric rise amidst the pressures of achieving scale. By identifying the brand’s true equities, and carrying them forward in a new way, we helped Bear Naked regain its existential foothold and define its unique role in the lives of consumers.

Before the Rebrand

Bear Naked had built a robust business on remarkably low household penetration, less than ideal brand recall, and a salience score that lagged much of the competition. At the root of these issues was the brand’s meteoric rise amidst the pressures of achieving scale. By identifying the brand’s true equities, and carrying them forward in a new way, we helped Bear Naked regain its existential foothold and define its unique role in the lives of consumers.

Before the Rebrand

Bear Naked had built a robust business on remarkably low household penetration, less than ideal brand recall, and a salience score that lagged much of the competition. At the root of these issues was the brand’s meteoric rise amidst the pressures of achieving scale. By identifying the brand’s true equities, and carrying them forward in a new way, we helped Bear Naked regain its existential foothold and define its unique role in the lives of consumers.

Meet Kevin

Orange was the signature color of Bear Naked’s first and flagship SKU (Fruit & Nut) and over time, the brand has become increasingly associated with this totally ownable tone. But with this rebrand, “Kevin” joined the Bear Naked dream team. Kevin the Bear appears across all packaging, acting as a beacon for those who know and love the brand while giving a welcome, warm-as-a-bear hug to BN newbies. Its "Bearsona" is irreverent and symbolic.

Meet Kevin

Orange was the signature color of Bear Naked’s first and flagship SKU (Fruit & Nut) and over time, the brand has become increasingly associated with this totally ownable tone. But with this rebrand, “Kevin” joined the Bear Naked dream team. Kevin the Bear appears across all packaging, acting as a beacon for those who know and love the brand while giving a welcome, warm-as-a-bear hug to BN newbies. Its "Bearsona" is irreverent and symbolic.

Meet Kevin

Orange was the signature color of Bear Naked’s first and flagship SKU (Fruit & Nut) and over time, the brand has become increasingly associated with this totally ownable tone. But with this rebrand, “Kevin” joined the Bear Naked dream team. Kevin the Bear appears across all packaging, acting as a beacon for those who know and love the brand while giving a welcome, warm-as-a-bear hug to BN newbies. Its "Bearsona" is irreverent and symbolic.

Meet Kevin

Orange was the signature color of Bear Naked’s first and flagship SKU (Fruit & Nut) and over time, the brand has become increasingly associated with this totally ownable tone. But with this rebrand, “Kevin” joined the Bear Naked dream team. Kevin the Bear appears across all packaging, acting as a beacon for those who know and love the brand while giving a welcome, warm-as-a-bear hug to BN newbies. Its "Bearsona" is irreverent and symbolic.

Meet Kevin

Orange was the signature color of Bear Naked’s first and flagship SKU (Fruit & Nut) and over time, the brand has become increasingly associated with this totally ownable tone. But with this rebrand, “Kevin” joined the Bear Naked dream team. Kevin the Bear appears across all packaging, acting as a beacon for those who know and love the brand while giving a welcome, warm-as-a-bear hug to BN newbies. Its "Bearsona" is irreverent and symbolic.

Expressing the Brand

Bear Naked called on us to create a comprehensive brand expression playbook that could equip new brand partners with everything they need to know about the brand and how to bring it to life. This 130-page brand bible dives deep into Bear Naked’s background, approach to food, target consumer, graphic standards, and lifestyle expression. It also looks real good on a coffee table.

Expressing the Brand

Bear Naked called on us to create a comprehensive brand expression playbook that could equip new brand partners with everything they need to know about the brand and how to bring it to life. This 130-page brand bible dives deep into Bear Naked’s background, approach to food, target consumer, graphic standards, and lifestyle expression. It also looks real good on a coffee table.

Expressing the Brand

Bear Naked called on us to create a comprehensive brand expression playbook that could equip new brand partners with everything they need to know about the brand and how to bring it to life. This 130-page brand bible dives deep into Bear Naked’s background, approach to food, target consumer, graphic standards, and lifestyle expression. It also looks real good on a coffee table.

Expressing the Brand

Bear Naked called on us to create a comprehensive brand expression playbook that could equip new brand partners with everything they need to know about the brand and how to bring it to life. This 130-page brand bible dives deep into Bear Naked’s background, approach to food, target consumer, graphic standards, and lifestyle expression. It also looks real good on a coffee table.

Expressing the Brand

Bear Naked called on us to create a comprehensive brand expression playbook that could equip new brand partners with everything they need to know about the brand and how to bring it to life. This 130-page brand bible dives deep into Bear Naked’s background, approach to food, target consumer, graphic standards, and lifestyle expression. It also looks real good on a coffee table.