It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

Evergreen

Evergreen

Evergreen

Evergreen

Evergreen

Strategy
Branding
Packaging
Creative Direction

Strategy
Branding
Packaging
Creative Direction

Strategy
Branding
Packaging
Creative Direction

Strategy
Branding
Packaging
Creative Direction

Strategy
Branding
Packaging
Creative Direction

It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

It was a classic story…a mom, a mission & a waffle-maker. When we first met Emily, Evergreen's founder, she had a vision and a growing family of waffles & breakfast sandwiches with a pretty distinct point of difference; a full serving of fruits & veggies + fiber & protein all served up in a tasty, simple format.

We started with a deep-dive strategic workshop to uncover the brand’s history (like the 1,562 waffle recipes that preceded the one we now know & love), to discover what really made Emily and her brand team tick. This work helped us unearth the brand’s core beliefs & drivers that would give birth to an authentic brand idea with real staying power.

Evergreen started in the natural channel and was ready to set up for scale as a mass-market brand. The design they came to us with was minimal and simple (which they liked), but its color palette alongside the brand name caused consumers to assume the products were plant based.

Evergreen started in the natural channel and was ready to set up for scale as a mass-market brand. The design they came to us with was minimal and simple (which they liked), but its color palette alongside the brand name caused consumers to assume the products were plant based.

Evergreen started in the natural channel and was ready to set up for scale as a mass-market brand. The design they came to us with was minimal and simple (which they liked), but its color palette alongside the brand name caused consumers to assume the products were plant based.

Evergreen started in the natural channel and was ready to set up for scale as a mass-market brand. The design they came to us with was minimal and simple (which they liked), but its color palette alongside the brand name caused consumers to assume the products were plant based. 

Evergreen started in the natural channel and was ready to set up for scale as a mass-market brand. The design they came to us with was minimal and simple (which they liked), but its color palette alongside the brand name caused consumers to assume the products were plant based.